I don’t know about you, but I think these are the people we should be lifting up these days. So I’ve decided to start naming my own “Grins Person of the Month” here on the blog. Every month, I’m going to tell you about someone who has really impressed me with their outlook on life and their efforts to make the people around them grin. These are people who inspire me to do more every day to make this world happier, and I hope they will do the same for you. I’ll send each of them a Grins T-shirt and Grins sample pack to show support for what they do.
Grins is passionate about giving kids and all other consumers healthier options in a beverage marketplace that is too often the enemy of their good health.
We couldn’t do what we do without someone with expertise in food science who shares that passion.
Craig Bair is that person.
Bair has more than three decades of experience working in the food industry. He has a PhD in food science from Iowa State University and has worked with companies including Frito-Lay, GNC, Quaker Oats and many others.
When he came across the then-fledgling organic segment back before it became one of the hottest trends in food sales, he purposefully molded his career to help these manufacturers he saw who were striving for a healthier, more natural product.
“It became my passion,” Bair said. “ It was so much different from the conventional food business, where a lot of people were out there just trying to make food look better and taste better without any conscious effort to trying to keep the nutrition as good as it was naturally.”
In the years since, Bair has been an innovator, always wanting to try things nobody else is doing, with the central goal of making every product he works with as nutritionally beneficial as possible.
“I love being ahead of the curve” he said.
At Grins, we share that passion for innovation, and for working hard every day to make sure there are options on store shelves that will help people, not hurt them, in their quest to live a healthier lifestyle.
Dr. Bair continues to work with us as we strive to make our products even better, based on the needs we see as we talk to experts in the schools, military, youth sports and other groups we visit in our work.
We’re happy to share his expertise and passion for natural ingredients with you in every bottle of The Official Beverage of Happy People.
We at Grins recently had the opportunity to see some of the public service announcements that are running in New York City as part of that city’s efforts to educate people about the dangers of overconsumption of sugary beverages.
The NYC Health Department’s “Pouring on the Pounds” campaign makes a compelling case against drinking too many calories through overly sweet beverages.
At Grins, we see ourselves as being on the same team. Our goal is to make beverages that taste great, but that offer people a healthier alternative to the overly sweetened beverages they have grown accustomed to.
We have just recently created a calorie-free version of Grins that we will be bringing to market soon. And we talk constantly with our contacts in the education, military, sports and other fields to learn about what else we can do to offer appealing products that meet their nutritional needs.
Read our letter to the New York City health officials here.
The beverage-review website Thirsty Dudes gave Grins Strawberry Kiwi a spin recently. Check out what they had to say here.
Hot summer days will soon be upon us. When you’re busy working up a thirst doing your favorite summer activities, you’re going to want to have Grins available nearby to keep your fridge and cooler stocked.
We’ve created an easy way to tell your favorite grocery store, corner shop or convenience store that you’d like them to carry The Official Beverage of Happy People.
Click here to download and print this simple postcard that explains why no beverage cooler should be without Grins. Drop it off at the shops you frequent, and we’ll take care of the rest.
Keep Grinning, and have a great summer!
Every day, more folks are uncapping the positive power of Grins for the first time. We are always thrilled with the feedback we get from new customers who understand why Grins is The Official Beverage of Happy People.
“Stopped by a convenience store before work this evening and saw your product, decided to try one because it has a low sugar content per serving & is made with natural sweetener. Really enjoy the taste, it doesn’t have that overpowering sugary taste that most juices that are “supposed to be good for you” have. I will be drinking your product in the future.”
– R. Shawn White, on Facebook
“In our family, we don’t drink soft drinks or Gatorade, … so we loved the idea of a low-calorie, better-for-you beverage. It’s the only thing we’ve put in the store.”
– Brian Fitzgerald, president, Soccer Unlimited, Winston-Salem, N.C.
“Just had my first Grins today, Strawberry Kiwi. I was expecting a boring and “healthy” taste, but this stuff was really good! Thank you to the gentleman at the Hess Station in Greensboro on Wendover for recommending it!”
– Ricky Hardin, on Facebook
“A lot of the students … enjoyed the taste of it, that it was refreshing and that it didn’t have that artificial aftertaste with it. That was the big clincher there. … Teachers have commented that they like the taste of it a lot better” than other beverage options in the cafeteria.
– Barbara Davenport, school nutrition manager, Washington County, Va.
“When our school had the opportunity to have some of the very first cases of Grins delivered to us, we knew we would enjoy the beverages after sampling them weeks before. However, our school staff did not foresee Grins being so successful that it would essentially replace Gatorade and various other beverages on our campus.”
– Gardner Barrier, assistant head of school, Westchester Country Day School, High Point, N.C.
“My grand daughter came home telling me about GRINS.I had no idea what it is, until she bought one at school and brought it home. It is a very tasty drink, she loves it too much already. I do, too.”
– Latifan C., on Facebook
“dude Grins is tha most amazing stuff in the world everybody needs to try it.”
– Bryan H., on Facebook
“Finally found this drink in Davidson County – Quality Mart in Lexington…Caleb Davis was so happy, we haven’t been able to find it since the Wells Thompson Signature Soccer camp. Now that we found it there is no turning back…Thank you Grins for supporting the soccer camp!”
– Lynne D. on Facebook
We just packed up 4,752 cases of the Grins we produced last week at LiDestri Foods and sent them off to Kuwait, where the U.S. Army will use them to spread great-tasting refreshment and cheer at its facilities there.
“We couldn’t be prouder to be sending this product to those who serve our country,” said Grins Director of Operations Nathan Battle. “We are happy that the Army found Grins to be as great a source of hydration and refreshment as all of our other customers have.”
Grins completed a 6,300-case product run last week at LiDestri Foods in Pensauken, N.J.
This was Grins first run at LiDestri, and their hard-working team really put their all into this run. We couldn’t be happier about the results, and we know you will be, too.
Here are a few pictures from our time at LiDestri.
A lot of these Grins are on a very special mission, to a group of people who definitely deserve to be grinning. We can’t wait to tell you about where they are headed very soon.
PepsiCo announced this week the launch of a new beverage called “Kickstart by Mountain Dew,” which is supposed to be an alternative to juice or coffee in the morning. It contains some fruit juice, along with artificial sweeteners and colors, high fructose corn syrup and more caffeine than a regular Mountain Dew soda.
It appears to be an energy drink whose flavors (orange citrus and fruit punch) will appeal to young people.
Kickstart contains 92 milligrams of caffeine–compared to 72 milligrams in Mountain Dew. Last year, the American Academy of Pediatrics warned against caffeine for young people, saying, “Because of the potentially harmful adverse effects and developmental effects of caffeine, dietary intake should be discouraged for all children.”
It’s drinks like this–and the big beverage companies’ continued efforts to cater to people’s least healthy cravings–that drove us to create Grins in the first place.
Grins is not in the “energy drink” category, although we think the hydration we provide, along with the positivity of our brand, will leave you with plenty of energy. Grins is what is known as a “better-for-you” beverage.
We are trying to wean consumers away from the hyper-sweetened, over-sugared, caffeine-packed concoctions that are hurting them (Have you read the reports linking energy drinks to emergency room trips?).
We don’t use caffeine, fake sugar, fake colors or exotic additives you can’t pronounce.
Grins is meant to put you on a path to a healthy lifestyle, including more activity, better food and better hydration.
We think you can have great taste without compromising nutrition.
We think Life Deserves Grins.
Sometimes numbers speak for themselves. Here’s a comparison of Grins versus two other beverages that the USDA would allow in schools of all grade levels under its recent “Smart Snacks in School” proposal. Grins would be allowed at the high school level under these rules.
Want to tell the USDA what you think? Learn more about the proposal here.