He’s helping us make Grins the best it can be.Posted: July 17, 2013
Grins is passionate about giving kids and all other consumers healthier options in a beverage marketplace that is too often the enemy of their good health.
We couldn’t do what we do without someone with expertise in food science who shares that passion.
Craig Bair is that person.
Bair has more than three decades of experience working in the food industry. He has a PhD in food science from Iowa State University and has worked with companies including Frito-Lay, GNC, Quaker Oats and many others.
When he came across the then-fledgling organic segment back before it became one of the hottest trends in food sales, he purposefully molded his career to help these manufacturers he saw who were striving for a healthier, more natural product.
“It became my passion,” Bair said. “ It was so much different from the conventional food business, where a lot of people were out there just trying to make food look better and taste better without any conscious effort to trying to keep the nutrition as good as it was naturally.”
In the years since, Bair has been an innovator, always wanting to try things nobody else is doing, with the central goal of making every product he works with as nutritionally beneficial as possible.
“I love being ahead of the curve” he said.
At Grins, we share that passion for innovation, and for working hard every day to make sure there are options on store shelves that will help people, not hurt them, in their quest to live a healthier lifestyle.
Dr. Bair continues to work with us as we strive to make our products even better, based on the needs we see as we talk to experts in the schools, military, youth sports and other groups we visit in our work.
We’re happy to share his expertise and passion for natural ingredients with you in every bottle of The Official Beverage of Happy People.