Winston-Salem’s soccer HQ makes Grins its first beveragePosted: May 3, 2012
Soccer Unlimited in Winston-Salem celebrated its 30th year in business March 12. In all those three decades, the soccer retailer, which has been a gathering point for Winston-Salem’s soccer community as it has grown, hasn’t offered beverages for sale.
Until now, that is. Last week, Grins became the first beverage President Brian Fitzgerald put in his shop.
Fitzgerald said he learned about Grins while working with Winston-Salem native and Major League Soccer player Wells Thompson on his Wells Thompson Signature Soccer camp back in January. Grins was the official beverage sponsor of the camp.
Fitzgerald–who doesn’t go for high-sugar beverages in his own home–said Grins’ nutritional profile appealed to him.
“In our family, we don’t drink soft drinks or Gatorade, … so we loved the idea of a low-calorie, better-for-you beverage,” he said. “It’s the only thing we’ve put in the store.”
A lot of kids come to Soccer Unlimited fresh off the field from soccer practices, games or tournaments, and Fitzgerald said he wanted them to be able to grab something to help them rehydrate–he just wanted to make sure that something wasn’t going to load them down with sugar or sodium.
“I like everything about the drink and thought it fit in well with our philosophy here and the vibe in the store,” he said.