Grins helps McLean business students learn about marketingPosted: January 20, 2012
For the DECA club at McLean High School in Northern Virginia, Grins has been the subject of a hands-on lesson in business and marketing.
Students involved in McLean’s DECA club–an international association of marketing students–set out to develop a following for Grins in the McLean community. They sold it at basketball games and with Chik-fil-A sandwiches in the cafeteria at lunchtime. Now that they’ve created a buzz, they are working to get Grins sold in the school’s snack bar.
McLean DECA’s Evelyn Robinson reports that students seemed to take quickly to the beverage, and strawberry-kiwi appears to be a favorite flavor for many.
“Grins is not as sweet and sugary as most drinks they usually choose from,” Robinson said. “Also, Grins has a different message than most drinks, and that’s one of being a drink for happy people.”
McLean students liked Grins so much that the beverage is now on sale at the Madison Deli, a popular student hangout near the school.
All of this was part of a project in which the McLean DECA students were learning how to build demand for a product within a community. They’ll present their findings as part of a statewide DECA competition in Virginia. We wish them luck in the competition, and hope to see them take their Grins research to the national level!