Ho, ho, ho, and Merry Christmas out there, Grins fans.
Santa Claus here. The folks at Grins Enterprises were kind enough to let me do some guest blogging as my big night approaches.
We here at the North Pole received a special delivery last week. Cases and cases of bottles with green-and-white labels on them showed up on the loading docks, just south of the reindeer stable.
We weren’t quite sure what to make of the delivery–in all honesty, the elves had been expecting a shipment of drums to help complete their Let’s Rock Elmo dolls–but we unwrapped the bottles and gave them a try.
When I saw “Grins” printed on every single bottle, I knew this was the start of something good. You see, grins are the whole reason for my round-the-world trip each year at Christmas. They’re the only reason I keep lugging this heavy bag of toys down and up billions of chimneys every Christmas Eve. I just want to see grins on the faces of the boys and girls whose wishes I’m granting.
Then I opened up a bottle and tasted it. I still can’t figure out whether Strawberry Kiwi, Grape or Citrus Punch is my favorite, but as someone who has traveled the world and sampled the cookies, milk, and other culinary delights of many a household, I can tell you, this is good stuff.
The clencher, though, came when Mrs. Claus wandered over to inspect the bottles. She’s been on me about making sure my belly doesn’t go from jolly to obese, and she’s constantly worried about how much sugar goes into the elves’ little bodies.
When she saw that Grins is only 50 calories per 8-ounce serving and contains no artificial colors or flavors, she demanded on the spot that I empty the refrigerators in our home and in the elves’ dining hall of all the sugary sodas and high-sugar juice drinks we’d been serving.
“We’re going to stock only Grins this Christmas,” she said.
Now, I’m not going to lie to you, some of Mrs. Claus’s dietary orders have been met with much grumbling around here (Don’t even mention the “wheat grass Christmas” of 2003.). But this was the rare instance where her demanding nutritional standards and our exacting palates aligned.
Grins has made for a harmonious holiday season here at the North Pole, and I know it will please many of the girls and boys whose houses I’m planning to visit very soon.
So without further ado, I’d like to declare Grins The Official Beverage of Happy Holidays.
Merry Christmas one and all, I’ve got to sign off now, many an X-Box to wrap up around here.
As recently as six months ago, Ben Bloodworth was happy at work as a commercial real estate agent with The Meridian Realty Group in Winston-Salem, N.C. Working on a variety of real estate investment projects and brokering deals such as Sheetz convenience stores in North Carolina, Bloodworth enjoyed what he was doing.
“Everything was going great,” he said. “I thought that’s what I’d be doing for the rest of my life.”
When longtime friends Nathan and Ed Battle pulled him aside this past September, asking him to sample a new beverage they were bringing to market, Bloodworth found himself with a new sales opportunity too enticing to pass up.
“When I saw such huge potential for a fantastic beverage and brand, I knew I had to jump onboard,” he said.
From the moment he tasted Grins, Bloodworth loved the beverage. But beyond that, he loved the simple, positive message behind the brand, and since September he’s been working to spread it, meeting with convenience store owners and distributors.
Grins is currently available in 20 convenience stores in Forsyth County, and Bloodworth is getting a positive response as he works to get it out to more stores and more markets.
Grins is finalizing deals with several distributors and plans for its products to be available in convenience stores in the Carolinas, Virginia, West Virginia, Georgia and Tennessee in the next six months.
“I know the day will come, but we have yet to have an unsuccessful meeting,” he said. “We honestly have not had one person dislike this product. Everybody loves it.”
Bloodworth said he thinks the beverage’s appeal lies in the fact that it delivers a strong, genuine flavor that doesn’t come off as watered-down, as many drinks marketed as “better-for-you” do. At the same time, it’s lower in calories than the average juice drink and doesn’t contain any artificial colors or flavors.
“It tastes like it shouldn’t be good for you, but it is,” he said.
Beyond the beverage, Bloodworth is excited about extending the Grins brand into apparel and other products. Grins is The Official Beverage of Happy People, and the brand is simply about optimism, happiness and approaching life with a smile.
“We are all about positivity,” he said.
And that’s why, even though he never would have envisioned himself this time last year as Grins’ director of sales, Bloodworth looks forward to Mondays and is always happy to get to work.
“You can’t complain about selling Grins,” he said.
Here at Grins, we think we have the happiest fans in the world. We want to make you all even happier by giving you some of our Grins Gear, the perfect thing to wear when you or those around you need an extra reason to smile.
So we’ve started what we call the “Grin of the Week” contest. Here’s how it works:
1. We want you to send us pictures of your favorite ways and places to enjoy Grins, by posting them on our Facebook wall. Whether you twist one open after a spectacular hike, chug it down after an amazing game of pick-up or just enjoy a bottle over good times with friends, we want to see how you like your Grins. Be imaginative, and have fun. We’re looking for photos that will make us all smile, and that include the Grins bottle.
2. Every week, we’re going to pick our favorite grin to post on our website as the “Grin of the Week.”
4. We will contact you privately to arrange delivery of your very own Grins T-shirt from our Grins Gear stash.
So get creative, and get grinning! We can’t wait to see you on our website.